I just learned something new today::
BCBG Max Azria is named for the French phrase “bon chic, bon genre”—which means “good style, good attitude”—and is the lower-priced fashion arm of the company that includes Max Azria and Hervé Léger by Max Azria.
Because I enjoy little pieces of random trivia I found this extremely interesting. I can now file it away to my room of useless facts.
And here is something from the new BCBG Max Azria line: I love the color!